A couple of times a year, I get the opportunity to meet with some of the top influencers in the Beauty World. Whether it’s showcasing some of our top performers to prestigious industry organizations like the CEW (Cosmetic Executive Women) or previewing our newest breakthroughs to the editors of the leading beauty, fashion and lifestyle magazines – it’s a time for me to spread the word about Serious Skincare.
Talking about Serious Skincare is one of my favorite things to do!
In February, I traveled to Toronto and met with Canada’s top beauty editors from magazines like Elle Canada, Best Health, Flare and LouLou Magazines.
In March, right after our HSN shows, I headed to New York to meet with 13 beauty editors over a day and a half – darting throughout Mid-town Manhattan with a bag of Serious Skincare and several advance lab samples. Meeting with the editors from More, SELF, Real Simple, Lucky, Good Housekeeping, Health Brides, Everyday with Rachel Ray, Marie Claire, Women’s Health and People. Every editor loved the Glycolic Extreme Facial Peel and were thrilled to get an advance peek of our newest products – the first of which will debut this June! (Watch our Facebook pages to keep updated!)
On that same trip to NYC, I presented our Continuously Clear Gommage to 5,000 members of the CEW – for consideration as the Best New Acne Product for 2013. The Gommage was met with great enthusiasm – so I’m optimistic…
Whenever I get the opportunity to share Serious Skincare with people – I feel energized – other than my family – there isn’t many subjects that I am as enthusiastic – or as well versed on – as I am Serious Skincare. It is so gratifying to know that so many of our customers share my enthusiasm. I see it everyday!
Wishing you a fantastic Spring – hoping you enjoy the amazing HSN shows we have planned.
Have a great Spring,
John Pinocci