HSN Collaborates With DreamWorks to Create a Shopping Experience Inspired by the TROLLS Movie


Leading Animation Studio and Entertainment and Lifestyle Retailer Team Up to Bring the New Animated Film to Life through a Dynamic Collection of Apparel, Accessories, Beauty and More Inspired by the Film


HSN Chef Curtis Stone Has a Role in the Movie, and HSN will be Sharing Exclusive, Behind-the-Scenes Clips of Curtis Preparing for his Part in the Feature Film


ST. PETERSBURG, Fla., Oct. 05, 2016 (GLOBE NEWSWIRE) — Leading entertainment and lifestyle retailer, HSN (Nasdaq:HSNI), announced today that it is collaborating with DreamWorks Animation to produce engaging content and a shopping experience inspired by DreamWorks’ TROLLS, opening in theaters on November 4th. As part of its dynamic entertainment integration strategy, HSN is bringing the music-filled, animated comedy to life through a compelling collection that features vibrant colors, unique textures and themed pieces.


“We are thrilled to be partnering with DreamWorks Animation for the TROLLS movie, leveraging the fun themes, colors and elements in the film to infuse new and unique products into our assortment,” noted Bill Brand, President of HSN. “We are creating an immersive shopping experience on our TV, mobile and digital platforms, and cannot wait for Poppy and Branch to make their HSN debut.”


DreamWorks animators have developed custom animation to introduce characters from the film into HSN’s movie event, which includes TROLLS programming incorporated over five days leading up to the premiere; specifically, during the Monday Night Show with Adam Freeman (Monday, October 31st, 7-9pm), The Beauty Report with Amy Morrison (Thursday, November 3rd, 7-9pm), The List with Colleen Lopez (Thursday, November 3rd, 9-11pm) and Curtis Stone programming (Wednesday, November 9-10th).


“While I’m by no means an actor, it was good fun to sneak out of the kitchen quickly to read my line at the DreamWorks Studio in Universal City,” said Chef Curtis Stone. “What I can reveal now is that I play a hardworking chef named Todd with a hankering for Troll-cuisine! I’m pumped to check out the movie with my kids soon. Starring in a movie – albeit a small role – is definitely a first for me.”


HSN has collaborated with its designers to create a collection of products that bring the film to life, partnering with DreamWorks to ensure accuracy in character depictions and color ways. The collection spans across the jewelry, beauty, apparel, accessories, electronics and culinary categories, featuring both curated and developed merchandise from some of HSN’s top designers and brands including: Adrienne Landau, Danielle Nicole, NeNe Leakes, Curtis Stone, Prai, Deborah Lippmann, Too Faced and others. Beyond the collection, HSN’s own celebrity chef Curtis Stone is the voice of a character in the movie, and HSN will be featuring exclusive behind-the-scenes clips of him filming for his role.

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