Heidi Gets Down to Business: What it Takes to Create a Today’s Special
When-to-Watch: Heidi will be on air Friday, July 1 at midnight ET with her Today’s Special! Check the Program Guide for more dates and times.
Welcome to summer! July is one of my favorite shows to do, because it involves many new designs and collections, and, of course, a TS!
For those of you who are not familiar with some of our HSN lingo, TS simply means Today’s Special, and I am always thrilled when I get an opportunity to present that special something to you. A TS can be any category of jewelry. It can be that pair of earrings that you wear every day, or the pin on your lapel that defines you. It might be a simple set of necklaces that can be worn a few different ways. long, short or in a “Y”. And lastly, this should be a useful piece of one’s wardrobe that can be worn day and evening.
Curious as how I come up with a TS? First of all, I have to be strongly connected to the design. I am inspired by anything structured in intricate detail, whether it is in amazing architecture, or even an automobile. Jewelry is no different–attention to detail is what makes us all unique. Keeping this goal in mind, I also want to build a piece to look fantastic, but that doesn’t mean it has to break the bank.
Girls, this is the biggest challenge I have, because if you know me, you know my motto: “GO BIG OR GO HOME!” I don’t want to do anything with less, or skimp on the sparkle. In fact, I’ve changed the phrase “less is more” to “more is more”! Ha! I love it! I am only able to stay within a super price point, because of buying power. Everyone knows it’s more expensive to buy one roll of paper towels vs. a case, so this is where my good friends at HSN and all of you gorgeous and faithful Heidi girls come into play.
Since we will also be celebrating HSN’s 34th Birthday this month, I’ll share some trivia with you: The first TS 34 years ago was the Rival Electric Can Opener! I know it’s a tough question, but which would you rather own, girls? An electric can opener or a piece of Heidi Daus Jewelry? I say, out of the kitchen and into the spotlight!
Now everyone knows that a TS is a secret until my air date, so I cannot even give you a peek until July 1st, but here’s some summer fun I can share… Get the advantage on the court with my chic-yet-whimsical Tennis Racquet Pin and matching Tennis Ball Earrings. Did someone say, “40-LOVE”?
And, for the first time, I am also bringing you the “Déjà Hue Cross” Necklace in a choice of colors, rich and vibrant. The reason for the name “Déjà Hue” is, because this a design I have had in my private collection for, gosh, it’s got to be 20 years, and I am just now introducing it to you. In closing, I’d like to say: First be healthy and happy, and beauty will follow… Stay gorgeous, girls!
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