From John Pinocci: Serious News, March 2013
Just as the entertainment industry has their award season (the Oscars, Grammy’s, etc…) so do the various retail and merchandising organizations.
The 2013 “award” season has been a particularly busy time for Serious Skincare in that we’ve been honored with recognition from both our partner HSN and the beauty industry as a whole. Earlier this month, Serious Skincare’s Microcurrent EGG was awarded the BEST PRODUCT at the annual HSN Partner Gala. We accepted the award at the annual event that honored other notable HSN Partners like Joy Mangano, Tony Little, Heidi Daus and Diane Gilman. As usual, Serious Skincare is always in the BEST of company!
In addition, the Serious Skincare EGG has been honored by the CEW – Cosmetic Executive Women organization – as the EGG is considered for nomination for the 2013 CEW Beauty Awards. We were in New York on March 6 to present the EGG to the nominating body and we received a great deal of attention. The CEW Awards will be announced in late May, and we will let you know how the EGG does in the highly competitive and prestigious arena. Either way, it’s an honor just to be nominated! On that same trip to New York, I had the pleasure of meeting with several beauty editors from the top beauty, health and fashion magazines. Their enthusiasm regarding Serious Skincare was electric.
After 18 years on HSN it is so terrific to see Serious Skincare get the acknowledgement of the entire beauty industry. It’s really no surprise to me, as I have been a believer and advocate of Serious Skincare since the brand first appeared on HSN and since joining the company in 1996. For many of you reading this entry – the industry is just discovering what you have known for some time – for common sense, targeted, problem solution skincare – Serious Skincare is the clear “winner”.
For many new to the line, I am sure you too will discover exactly what the industry is learning today. Whatever skin you’re in, Serious Skincare is for you!
Speaking of discoveries – we have several new and exciting products debuting this Spring that we are so excited to get in to your hands – and on your faces! Look for our launch of the new A Night Cream – One of the biggest concerns in the beauty industry today is how we can GET THE MOST out of our skincare regimens – even to the point of supporting our skin while we sleep – literally AROUND THE CLOCK skincare! Of particular importance is how can we get maximize benefits of ingredients like Retinol/Vitamin A – 24 hours a day! That’s why we developed our NEW A-NIGHT CREAM. In addition, we have premiering in March our new Vitamin A Retinol Pads and our Vitamin C Ester Pads. These are NOT facial cleansers – they are designed to deliver to your skin a weightless veil of beneficial anti-aging ingredients.
Our most exciting new discovery is the ANSWER you have been waiting for when it comes to addressing the issues around the eye area. We will be launching our our new INNOVATION – our CC Cream officially in June. But during our 18th Anniversary Event in April, we will offer a PRE-ORDER opportunity so you can secure yours and be the first to get it home. This is one serious DISCOVERY you will NOT want to be without!
Looking forward to seeing you over our March visit.