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HSN Blogs » Crafts & Sewing

Get it Here First: Martha Stewart Launches New Line of Crafts Paints at HSN

Submitted by Alex Perruzzi on July 11, 2011 – 1:25 PM11 Comments

From Alex…

Hello crafters!

Our paints have launched!

I’m thrilled to announce that HSN customers will be the very first to see our brand new line of craft paints from Martha Stewart Crafts™! It’s the first ever multi-surface formula available, which means you can now use just one paint on fabric, wood, ceramic, plaster, metal, and even glass.  Oh, and one other thing, the paint is UV and weather resistant so it’s perfect for both indoor and outdoor crafts!  Finally, you can coordinate all of your paint crafts without having to buy several types of paint.  This will most certainly translate into savings. The paints come in five premium finishes: satin, high gloss, metallic, pearl, and of course Martha Stewart Crafts glitter.  I can’t wait to show you everything we’ve made with the paints and our unique tools and stencils.

Of course, we’ll also be bringing several new paper crafting products.  Some of my favorites are new punch designs and other amazing tools that will take your crafting to new places, maybe even “off the page”.

Join us on HSN

Our last show on HSN was such a hit that Martha and I will be back on July 21 (12am-2am, 11am-1pm and 6pm-8pm ET).  I hope you’ll join us then in celebrating HSN’s 34th birthday. We’ll have many new and exciting HSN-exclusive products to show you, plus new project ideas to get you inspired.

See you soon!

Alex

From Martha…

Hello crafters,

Thank you so much for tuning into our last show on HSN! It was such a great success that I’m delighted to tell you that Alex and I will be returning to HSN on July 21 (12am-2am, 11am-1pm and 6pm-8pm).

We’ll be introducing new crafting products like our wonderful new line of craft paints, which I am so excited to share with you. The paints come in five premium finishes: satin, high gloss, metallic, pearl, and glitter! They’re the first multi-surface paint on the market, which means you can paint on any material including fabric, wood, glass, ceramic, plaster, terra cotta, and metal. You’ll be able to coordinate a set of table linens with a centerpiece, or all of your bathroom accessories, with just one paint.

There are so many wonderful colors to choose from; my staff and I created a broad range of rich, vivid colors in shades to complement any craft. You can use them alone or along with our essential tools, glitter, paper, punches, and kits.

I hope you’ll enjoy painting with them as much as I have enjoyed creating them for you.

Have a great summer and see you soon,

Martha Stewart

MS Crafts Bio PIc 270x300 Get it Here First: Martha Stewart Launches New Line of Crafts Paints at HSNMore Martha Stewart Crafts:

» Shop all of the current craft collection now
» Get crafty: Watch past shows with Martha Stewart at HSN
» Read more: Alex and the Martha Stewart Crafts’ blog

» 11 Comments

  • Aimee382 says:

    How loose should Knitting be on straight criss-cross (picture please)? Will it tighten up?

  • Hi Alex-

    I just ordered my new punches sets on auto ship and I am so excited. I have a request, can Martha and her incredible team put together a book for crafts using the punches or series of books each covering a different topic, (punches, glitter etc). I see all the beautiful crafts displayed on your presentations and would love to recreate them…but I need directions

    Thank you

    Pat

    • TEXASGALBLUE says:

      I SECOND THE REQUEST! I ALSO ORDERS THE NEW PUNCHES ON AUTO SHIP. I’M NEW TO USING MSC PUNCHES. I HAVE NEVER USE ANY TYPE OF PUNCHES. SO, IT WILL BE VERY HELPFUL TO ME. IF YOUR TEAM CAN PUT A CRAFTING BOOK WITH MSC PUNCHES, “HOW TO!” BECAUSE IT’S HARD TO RUN TO THE COMPUTER AND GO TO HSN THEN FINE MSC VIDEOS FOR EVERY PUNCHES YOU HAVE ON HSN!!!!! THANKS,NEW MSC PUNCH USER!!!!!

  • Cher518 says:

    Hi Alex, It is great to see you again. Gretchen and I both ordered the today’s special on the auto plan. Can’t wait to try the new punches. Love the suggestions of an Idea book. Maybe one of the future aution items could be a day with you. Maybe you will get to Maine one day. Thanks again to and Martha.

  • Remington says:

    I have used it all when it comes to craft paint. This new Martha Stewart paint is by far the best. There is no longer a need for special paint for outdoor use. I repainted ceramic outdoor lawn ornaments and still find it hard to believe that the rain and sun has not affected them. Greatest paint so far. Quick Fast and Long Lasting. Thank you Martha for another great product.

  • blubryhill says:

    Hi Martha & Alex,
    Just received my 160 bottles of paint. WOW!! I wanted to use them on glass and it says a 21 day cure.
    I know on your show you noted that they could go in the oven to quick cure. Was that 350 degrees for 30 minutes?
    Thanks,
    Ann

  • sandshell says:

    hi martha & alex, really enjoy your products. i ordered you autoship back in march. the first set was terrific and was looking forward the halloween shipment was supposed to arrive any day now, until last night when hsn decided to cancel my order. needless to say i am very disappointed after waiting for 3 months. my credit was charged and i received email stating that it was shipped. my girlfriend got hers yesterday and she ordered hers several hours after i did. we both used our master cards.

  • RLH17 says:

    Hi Martha & Alex, The paints sound incredible. I used to paint in all forms of medium. However,between my work,spending time with my GREAT Golden Retriever,sports,reading,life,etc…I feel like I never have time to paint anymore. I do miss it. This new paint product that you have created sounds amazing & a must for me. I am allergic to latex so I hope latex is NOT in it or if latex is in any of your products you will warn us, please. By the way, do you ever sleep?
    Thanks!

  • RLH17 says:

    Hi Martha & Alex, The paints sound incredible. I used to paint in all forms of medium. However,between my work,spending time with my GREAT Golden Retriever,sports,reading,life,etc…I feel like I never have time to paint anymore. I do miss it. This new paint product that you have created sounds amazing & a must for me. I am allergic to latex so I hope latex is NOT in it or if latex is in any of your products you will warn us, please. By the way, do you ever sleep?