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HSN Blogs » Featured Blog, Jewelry

An Eye for an Eye: The Symbolism of the Evil Eye and Why We Love It!

Submitted by Carol Brodie on October 8, 2012 – 8:32 AM44 Comments

Please tune in for my Today’s Special at midnight on October 10th and for the launch of Accessorize Your Life with Carol Brodie on October 12th from 10pm – Midnight

It all started in Mykonos, Greece in 2008.   Evil eyes were everywhere… as far as the eye can see… around people’s necks, wrists, fingers; they were hanging from doors, painted on planes and pinned to baby carriages.  From thousands of dollars in fine jewelry boutiques to just a few dollars on the street, you can’t go to Greece or Turkey without bringing home an evil eye talisman. My suitcase was filled with them as gifts for everyone back home – evil eyes to hang on the door; to pin to a baby’s stroller; bracelets galore and many more. It took me two weeks to find the perfect eye for me… so many looked the same and I wanted a precious, sparkling, rare jewel. I searched every jewelry store from Mykonos to Athens until l discovered a flawless design.  After lots of consideration and bargaining, I purchased my evil eye diamond necklace and immediately asked the jeweler if I could recreate his design for my jewelry line.  “Absolutely”, he said, “as long as you explain to everyone the true meaning of the evil eye.”  You will want to read this if you are considering purchasing an evil eye… I have many styles to choose from this month.

The Meaning of the Evil Eye Talisman: It is believed an evil eye talisman wards off jealousy, negative thoughts and harm.  Throughout the Mediterranean and Middle East, many people believe envious gazes or high praise from others can bring you bad luck.  The people who praise you probably mean you no harm, but still, evil spirits can piggyback on their words or looks, and put a bad luck curse on you. The symbol of the eye is regarded as a potent amulet for protection against evil forces, ill will and jealousy in almost every culture of the world including Jewish, Islamic, Hindu, Buddhist and Christian. In Turkey, it is said, “an eye for an eye”.

The colors of the eye mean different things in different cultures: The most popular evil eye charm color is blue. Turkey is in a dry part of the world, where water is precious — with water things prosper and grow, and without it, things shrivel and die. The color blue reminds people of fresh, cool water.  In the Jewish faith, the color red is often associated with luck and good fortune, so red is also a popular color.  And we also see the eye in green, which represents success and happiness.  In Amethyst, the eye symbolizes intelligence.

Hollywood celebrities, Rarities girls and just about everyone I know collect their evil eyes and wear and display them confidently! An eye is as chic as it is potent! I can’t tell you how many times I have been in a compromising situation and I touch my eye and think to myself… do your thing!  Do you have a story about your evil eye? Please post it on https://www.facebook.com/CarolBrodieHSN and join the conversation.  I can’t wait to share all of my newest designs with you. Thank you for all of your love!
xoxo,

Carol

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